In a business context, what does "B2B" stand for?

In a business context, "B2B" stands for Business-to-Business. This term refers to transactions or interactions that occur between two businesses, as opposed to between a business and individual consumers. In a B2B model, one business provides products or services to another business, creating a supply chain where companies work together to meet customer needs. This can include various activities such as wholesale distributions, professional services, and software solutions aimed at improving business operations. Understanding this concept is crucial for comprehending how businesses engage with one another in various markets.