What does customer relationship management (CRM) focus on?

Customer relationship management (CRM) primarily concentrates on managing interactions with customers. This involves using technology and strategies to analyze customer data, streamline processes, and enhance customer engagement. By focusing on these interactions, businesses can foster better relationships with their customers, understand their needs, and improve customer satisfaction and loyalty.

While maximizing profit margins, reducing customer service costs, and email marketing can be components of a broader business strategy, they are not the core focus of CRM. CRM is about understanding customers as individuals and ensuring their needs are met effectively, which ultimately can lead to improved profitability as a by-product of strong customer relationships.