What is competitive analysis?

Competitive analysis refers to the process of evaluating competitors' strengths and weaknesses to gain insights that can inform strategic business decisions. This involves looking at various factors such as their market share, product offerings, pricing strategies, and customer service practices. By understanding what competitors do well or poorly, businesses can identify opportunities for differentiation and improvement within their own operations.

This analysis is crucial for developing effective marketing strategies and positioning oneself favorably in the marketplace. It allows businesses to anticipate competitors’ moves and adjust their strategies accordingly, ensuring they remain competitive. Thus, the focus is not on aesthetics, market trends in isolation, or ignoring competitors, but rather on a comprehensive understanding of the competitive landscape to enhance one's own strategies.