What was the Business Research Topic for 2024-25?

The Business Research Topic for 2024-25 is focused on how artificial intelligence (AI) impacts businesses. This topic is particularly relevant as organizations increasingly integrate advanced technologies into their operations and strategic planning. AI has transformative potential, affecting various aspects of business, including customer service, decision-making processes, and operational efficiency.

Exploring this topic allows students to examine the implications of AI on competitive advantage, employee roles, and market dynamics. It encourages critical thinking about evolving business practices and the ethical considerations that come with adopting such technologies. By researching how AI shapes the business landscape, students can better understand contemporary challenges and opportunities, preparing them for future careers in an increasingly tech-driven economy.

In contrast, while other topics such as environmental sustainability, social media marketing, and the future of e-commerce are indeed significant in today’s business discourse, the emphasis on AI specifically reflects current trends and innovations that are reshaping industries at a rapid pace.